An internal story aims to engage, educate, and inspire innovators and designers about women's morphology and biomechanics, focusing on unique movements to drive sports product design for better fit, comfort and traction.
I enjoyed imagining the concept aiming for the visuals to depict a lively, isometric, and vibrant laboratory setting that, while fun, still maintained a focus on the science. Working with Bolder was a pleasure, ensuring that the message remained impactful even as the visuals grew more abstract.
