An internal insight story transforming complex data about the journey of motherhood with research about women's mind, body and health from pre, during and post pregnancy and transform into visually compelling animations aimed to engage, educate and inspire
designers about the innovation, sustainability, design principles and brand guidelines.
This project stands as one of my proudest achievements, bringing joy not only to me but also to my team and everyone involved including folks who worked in the Lebron James building. It allowed us to capture the essence of motherhood through an abstract and beautiful story. Each flower on the vines symbolizes a different aspect of her journey, metaphorically representing her experiences.
Brickland did a phenomenal job bringing our vision to life.
